Member-only story
3 Captivating Ways To Increase Your Audience’s Engagement With Content Marketing
From a client’s perspective, one of the central benefits of content marketing is that it empowers the them to feel more educated about your product, and feel inspired about the brand that you are promoting.
From the marketers perspective, engagement and passion are how to grow a client base. But… how do you empower and inspire to engagement and passion when, at many times, we can all feel like we are on information overload?
Strive for Digestable Chunks
To inspire to engagement and passion, it is important to give your clients information in digestible chunks. If you are writing a blog, do not write more than a few lines per paragraph. Also, make sure that the reader can get the main points of the blog post by scanning the sub-headings.
If you are pushing out a video on social media, see how much interest and quality information you can deliver in the first 5–10 seconds of the video.
To exemplify a blog post, I am striving for this style in this very post. For a great example of how compact, yet entertaining a video can be, see this 1-minute Facebook video by Nas Daily.
