3 Ways To Connect With The Hearts And Minds Of Brand Advocates

We all know that when certain people talk about a topic, more than the average amount of people stop to listen. If I Tweet about the importance of content marketing to my 1,800 followers, I may get a few people to read the linked content. And maybe one or two people will share my tweet. But if I mention Patrice Truong, and he retweets my content to his 132,000 followers, the reach on my message will multiply exponentially.

Sounds like a great idea, right? Well… let’s take a deeper look at this topic, because what you really want is engagement with your content. And this happens through the passionate support of brand advocates.

You Want Quality, Not Quantity

In this article, Jay Baer makes the case that to make a sale and get passion behind a brand, what is necessary is not attention by a top influencer. The influencer will get the wider reach to your product, but they may not give a favorable endorsement.

What you really want are passionate followers that will advocate for your brand and promote it to their community members via word of mouth and social media. As Ross Beard points out, this leads to “stickier customer loyalty” and supporters who are more likely to stick with you for a longer about of time.