4 Simple Ways To A/B Test Your Social Marketing Message

You’ve been working on a very impressive project, and now you want people to pay attention to it. For this very reason, we can all say “Thank you social media!” Thank you for making the world smaller and for putting communication with anyone in our pockets and in our purses.

You do in fact have the ability to contact and influence just about anyone in the world with social media platforms. The caveat is that once you know who you want to target with your message, you need to figure out the best ways to communicate with them so that they take the action that you want them to. The purpose of this article is to introduce the strategy of A/B testing so that you will know the best way to communicate to your target audience.

To begin, what is A/B testing? In their social media marketing certification course, Stefi Decker and Randy Hlavac talked A/B testing as the act of throwing everything against the wall and seeing what sticks. In How to Implement A/B Testing for Social Media Campaigns, Megan Biondi described A/B testing as the way to achieve the holy grail of social media posting.

To effectively A/B test, you need to hold two variables constant while testing one other. Your variables are (1) image, (2) copy, (3) posting time. This means that you will need to take some time and plan out variations of an…