5 Surprisingly Easy Ways To Use Images In Your Content To Wow Your Customers

Humans are such visual creatures. You don’t see what I mean? Well, think of being drawn into a New York Times article, but not seeing a single image. Think of your favorite film, and then think of what it would be like to only be able to listen to it.

If you are more of a numbers person, that’s fine too. Jeff Bullas found that articles with images get 94 percent more views. Yes, that is an impressive 94 percent! Wow! Jakob Nielson found that when content had photos of real people, viewers spent 10 percent more time on viewing the portrait than reading the copy. For a visual representation of what this looks like, see data from Nielson’s eye tracking study below.

Think of how often you read and how often you look at pictures, this research makes sense, right? Okay, good. Now that I’ve convinced you of how important images are to your marketing content, let’s check out a few considerations for the best images for your collateral.

(1) Finding free images for marketing content

Photos are everywhere online, and a lot of people first go to Google Images. Hands down (of course), this a powerful search engine that allows you to search by a myriad of tools including size, color, usage rights, and type. See the below…