5 Tips For Blogging And Social Media

Successful small business owners know that blogging and social media go hand in hand. But if you are just getting started out with this, it can be confusing to know what this means.

In this post I aim to demystify the place that blogging has in helping you build your business, and how social media and your blog work in partnership.

Tip #1: Build Your Tribe

If you are a small business owner, you either have a steep uphill battle to compete in a crowded market. Or you are super niched-down and you need your ideal clients to find you.

Either way, you need to convince your ideal tribe that you are the best for them.

You do this with the content that you push out. This works, because in today’s digital atmosphere, prospects tend to lurk a while before they actually make a purchase.

You survive all this as a small business owner by repurposing content. And the backbone of your content should be on your own website.

Why?

Because with Facebook, Google, LinkedIn, Twitter, Pinterest… one thing is certain. They will change their algorithm.

And when that happens, you don’t want that to drive you crazy. And you definitely don’t want to lose your tribe.