8 Steps To Technical SEO for The Non-Technical Marketer

You may know quite a bit about SEO, and you have all the correct tagging and inbound links for your site, but you are still not ranking high in search results for what you want to.

Or maybe you are designing a new site, and you want to make sure that you rank high in the search results.

In both of these cases, you need to take a dive into technical SEO and see what aspects you can tune up. This post is designed to be an easy-to-follow checklist for technical SEO.

(1) Make Your Site Structure Easy to Follow

You site structure should be easy to navigate for visitors so that they know how to get from one page to another, and so that they can easily get back to the pages that they came from.

This is helpful for both from a User eXperience (UX) perspective and so when the Googlebot crawls your site, it will know how to index it. This is when your site menu become very useful.

The pages on your site should be organized similar to an outline with heading and sub-headings. You need to structure supporting pages for any topic under folders of larger topics.

For example, on this site, I currently have a folder for Services with drop-down pages for each of the three broad areas…