A 3-Step Formula For Connecting With Your Audience On Social Media

Getting started with social marketing can be difficult. Especially when you don’t know what content to post or how to manage the content you’ll curate. This post gives strategies and tools for successfully starting a social marketing plan.

Keep Track of What’s Trending

A posting calendar will help you keep track of trending topics in a number of ways. Put seasonal holidays on the calendar to help you formulate content around those events. This way your content will be themed in a way that is already on people’s minds.

By scheduling all marketing campaigns in one overview calendar, you will be able to integrate your social plan into all other marketing efforts. This will drive more engagement, since it will create more opportunities for your content to get in front of viewers’ eyes.

Another strategy is to use tools that will allow you to research what is trending in your industry. Alltop, Nuzzle, and Buzzsumo are all a free sites that allow you to search for and identify trending content and relevant topics in any content area.

Content Format To Maximize Engagement

To get someone’s immediate attention, you need to make them feel like you are talking to them, so…