Case Study: Branding For A Brand Strategist

Over the course of my career, I’ve come to highly respect someone who can recognize when they need help. This is why I saw working with Brian of Think Tank Partners as a huge compliment.

See, he and I both work as branding strategists. But we originally met because went to the same photography school.

Later he approached me so that I could conduct a StoryFind for his new business.

After chatting with him to learn more about his business, I customized my questionnaire so that I could conduct a brand analysis for him.

I was able to design a high-level storytelling branding framework that would allow him to effectively communicate with his audience. I also pulled out philosophical world values that rooted his brand to a larger framework. I also pulled out of his own words an emotional-pull framework that he could use in his copywriting.

Once his brand was in shape, then I wrote a marketing framework. I focused on what he should work on first. I also prioritized a minimum viable strategy that could get him in front of other people’s audiences.

All this was designed for Think Tank Partners ATX so the company could quickly connect with their ideal clients and grow an audience in the most effective way possible.