Case Study: Doubling Down On What The Client Wants

When you run your own business, it helps to be lean and nimble in your marketing efforts. This way you can focus on what will get you the most return on your time and efforts.

This is what photographer Luigi Ventimiglia was thinking when he came to me.

He agreed that he needed a strong website that would act as his digital home base. But he didn’t know how to set it up or how to get the most out of his SEO efforts.

This is where I came in.

I started with what was top of Luigi’s mind and conducted an SEO audit of his current website.

Then I did a competitive analysis to identify what would be possible. What I mean by this is I peaked under the skirts of his competition (using some tech tools) to see what SEO strategies they were using.

This allowed me to write a recommendation guide of what on-page SEO to use for his website.

I then doubled down on the SEO front and recommended going further with this strategy. I devised a long-term off-page SEO strategy where Luigi could build off of the hard work of his competitors. This way he would have a more holistic SEO strategy that would pay him nicely in the long-run.