Case Study: Strategizing Then Teaching

I don’t know if I should often admit this… but I sometimes fall in love with a technology platform (kind of).

That’s why when I learned that Lori with Back Home Living needed help with their Squarespace website, I jumped at the opportunity to help.

After gaining an understanding of what was needed, I started by making recommendations of what could be done to make the website easier to understand. This led to me re-writing the main pages of the site and reformatting the layout of the site.

I then transitioned from consultant to educator and I empowered Lori so that she could know how to make the changes to her own website. To do this, I developed customized lesson materials that allowed me to guide her through best practices for web design and blogging.

Through our conversations, this led to me developing a larger, more holistic marketing strategy for the company which included strategic email marketing and targeted Facebook ads.

In the end, Lori walked away more confident to be the website manager for Back Home Living. She also was better prepared with a holistic strategic digital marketing plan.

Bryn has so much useful knowledge to share — I learned so much from her! I needed help updating our current website and her services were a great match. She…