Creativity And Clarity Resulting From Discovering My Unshakable Brand Story

Keeping a regular blog used to give me anxiety. The thought of writing original content every week sounded like a horrible idea, especially when I had so much other work to do.

I also used to have a hard time thinking of new products. For years I worked as a general digital marketing consultant. Other people would come to me with their creative ideas, and I’d help them get more sales.

I also had a problem that marketers often say is a real problem, I didn’t know exactly who my target audience was.

But then something happened, and it all seemed to come together. I kid you not, the Unshakable Story Brand process led to me solving all the problems that I ran into when running my own business. In this article, I’ll explain how.

Defined Brand Personality

When going through the Unshakable Story Brand process, I was able to unequivocally identify the values that I hold deeply, how I see the world, and what negative and positive feelings I generally experience.

This allowed me to re-shape my value proposition and unique selling point. From there I as able to figure out exactly who I wanted to work with. I also figured out how I could position my services to solve their problems.

Creatively Infused Content

Once I was able to strongly identify my values and worldview, I no longer had a problem knowing what to blog about. I was able to flesh out the questions that my clients would think of along every stage of the customer journey. And I would be able to envision what this experience would be like for all of my products.

With this increased clarity, the write process became a lot more enjoyable. I also benefited from infusing creative writing into my blog and social media posts, since I now had a “personal memories story archive” to leverage in all of my content marketing.

A Clear Future

While I was walking myself through the defined Unshakable Story Brand process, I was able to see clearly see what my preferences and strengths are. This allowed me to identify where I wanted my business to go in the next 3–5 years.