Easy Ways to Use Direct Response Copywriting To Get Your Audience Taking Action
You’ve been running your business for a while now, and you’ve noticed that some copy gets more clients to take action, and some copy leaves your website so quiet that you can hear your analytics data flatlining.
The copy that gets a steady pulse and gets your prospects converting is direct response copy. This post will look at strategies to make direct response copywriting work for you.
(1) Make The Benefit Evident
Be sure to state clearly what benefit will come from your product or service. This will work to turn heads and hold attention. You can do this by stating the problem you’ll solve, the benefit clients will get, and why your solution is better that others available to them.
(2) Use Concise Wording
Consumers won’t pay attention if you overpromise, so make sure to say what they can expect. Don’t use words like revolutionary, guaranteed, hurry up, or never seen before. Those phrases harken back to painful infomercials for products that are too good to be true. Instead use words like join, discover, instant, and opportunity. You will be able to deliver on the second set of words because they properly set expectations.
