How 2 Startups Use Community To Build Their Brands

All around us, we see the power of people doing great things once they are plugged into a community and they help each other. In this post I’ll spotlight two startups that meet the needs of passion and trigger communities. Both are excellent examples of how a brand is designed to meet the needs of a community, and in turn that community is more likely to embrace that brand.

Tech Ladies and Community

It is no secret that women are under represented in the technology industry. I remember sitting in an educational technology conference where Reshma Saujani, founder of Girls Who Code, shot a few statistics on the screen.

Five years from now 1.4 million jobs will be open in the U.S. in computing related fields.

Twenty nine percent of those job will be filled with U.S. graduates. Three percent will be filled by women.

Now let’s consider the working conditions for the less than 3 percent of women currently working in technology. The 2016 Elephant in The Valley study, brought about from the Ellen Pao & KCPB trial, reported that an overwhelming number of women experienced harassment and exclusion.

This is the community that Allison Esposito was thinking of when she started meeting over coffee with like-minded professionals…