How Content Marketing Is Surprisingly Similar To Education

Take a moment to think of the brands that you are most loyal to.

• Which brands do you often recommend to your friends?
• What do all of these brands have in common?

You may have thought that the reason why you love your favorite brands is because they build trust by making you feel capable, informed, and connected.

This is also how great teachers empower students, and how great curricula win over minds. This is how content marketing is similar to education. This articles digs further into this idea.

Show Empathy And Trust

As Joe Pulizzi asserted in his article, Why Education Is A Powerful Content Marketing Strategy,

People don’t care about your brand, they care about themselves. So the more that we can educate them (and entertain them) the more they won’t mind us selling to them.

When you educate and entertain, instead of selling, you build trust with your clients. As a result, they will be more likely to come to you when they need to fill the need that you’ve created.

If you are committed to this idea of education as marketing, check out Gary Vaynerchuk’s book, Jab, Jab, Jab, Right Hook. The premise is to build trust, build trust…