How Guest Blogging and Mindset Help My Business

“When you run your own business, it’s impossible not to learn more about yourself as a person.” I heard that message on the Business Miracles podcast, a few months ago, and I’ve been thinking about it ever since.

I never thought that I’d go on a personal journey while running my own branding consultancy. But wow have the last two years been a trip of a lifetime. (I trip that I’ve taken in personal growth while sheltering in place during this pandemic that’s still freaking me out.)

Along this journey, I’ve discovered a few strategies that grow interest in my business that are aligned with who I am. The marketing strategy that I like the best is guest blogging. This it because I don’t have to tell my audience why they should trust me. Guest blogging sets it up so that other companies talk about me, and this leads others to trust me.

I’ve also found that having the right mindset helps tremendously when running your own business. That isn’t easy, but it’s inevitable to face this when you run your own business.

I talked with Gabriella Ferenczi for her Marketing Nuggets podcast after these two very useful topics. Check out our conversation to hear more of what I’ve found useful and what may work for you too.

Originally published at https://backstoryfirst.com on April 1, 2021.