How INFJs Can Brand Themselves

In my last reflection on a guest posting opportunity, I said how connecting with Jas Hothi of the INF Club led to further opportunities for me.

Jas is a master networker and over a period of a few months, he connected me with about half a dozen people he thought I’d like to meet. One person was Sarah Kuhn, who runs the INFJ Woman blog and The Quiet Ones podcast.

She too asked me to write a blog post for her. Taking into account what I’d been learning about writing for this niche, I decided to write a post explaining the process in my Unshakable Brand Story course: How INFJs Can Brand Themselves To Be Successful Entrepreneurs.

At the end of the post, I invited readers to sign up for the VIP list to be notified when the course was available. From this one post, 9 people signed up for my VIP list. Then when I did a super under-the-radar launch for the course, 3 of them purchased it.

This means that with no ad-spend and no fancy webinar, I got 30 percent of my VIP list to purchase. This contrasts with the general rates of 1–2 percent purchasing.

This is yet another example of the positive indicators of niching down to get better results for your efforts.

Originally published at https://backstoryfirst.com on April 9, 2020.