How To Build Readership For Your Blog Even If Your Techphobic
Blogging is an excellent way to add more authority to your website. In turn it demonstrates that your brand is really something that others should pay attention to.
However, a great blog is more than great copywriting and optimized images.
A winning blogging strategy takes an all out integrated marketing approach that will be sure that the right eyes see your content.
(1) Lead Generation With Downloadable Guides
After your article is written and optimized for SEO, you need to work on getting more regular eyes to your blog. One way to do this is by capturing the email addresses of interested followers by enticing them with something free and valuable. Downloadable PDFs can be valuable to your readers if they contain with the main points of a blog post or offer enhanced content.
A great example of this is how Marina Barayeva offers a comprehensive guide to Instagram marketing if you share your email address.
If your content strategy includes webinars, you can share free recordings of past webinars. For an example of this, Dream of Travel Writing shares three of their top past webinars once you share your email with them.
