How To Create A Client Avatar

A few months ago a book called caught my attention. The subtitle talked about marketing, lead generation, and networking for freelancers who hate sales.

I identified with the title and liked the description, so I dug in and sped through it.

At the end of the book, author Steve Morgan asked for feedback on business thought leaders who were women. He admitted that he hadn’t referenced any.

Well, in my own journey, I have found books by five women particularly helpful: Meera Kothand, Pia Silva, Bernadette Jiwa, Margaret Mark, and Carol Pearson. So, I contacted Steve and suggested that he check them out.

This led to an email conversation. Then later I wrote a guest blog post for his Anti-Sell website.

I decided to write on getting clear on your customer avatar for networking and lead generation purposes. To read the full article, visit: How To Create A Client Avatar For Your Freelance Business.

I’ve found that for myself, knowing who I’m talking to is so helpful with any networking, marketing, or lead generation purpose. I hope you’ll find the article helpful as well.

Originally published at https://backstoryfirst.com on August 13, 2020.