How to Define Your Unique Selling Point
How can you sell a product that you believe in when you exist in a crowded market? This is the crux of differentiation with a unique selling point (USP), and what every business needs to define before investing money and time in paid acquisition and content creation. If you don’t do this, you will continue to have steep competition and you will become frustrated with your efforts.
The next several paragraphs will guide you through a process of establishing the uniqueness of your business so you can enjoy more efficient returns on your investments.
(1) Define The Problem You Solve
Remember that people do not buy products. They invest money to solve their problems. So, when you think of how you define the product that you sell, think of how you will meet their needs and make them feel happier and more secure. To illustrate what this looks like, think of the fashion industry. People want to seem more attractive, glamorous, and youthful. So, instead of selling cosmetics and clothing, fashion companies sell glamor and youth. To see this in action, pick up any fashion magazine and analyze all of the photos for perfume, clothing or make-up. The copy and images all feature youth and beauty, which are the intangible results of the tangible product being sold.
