How To Get More Leads If You’re A Service Business
How do you get leads when you only get 200 monthly website visitors?
To answer this question, I researched strategies that are meant to get someone like you, a small business service provider, leads that you can convert.
The result is a finely-tuned list that will get you the contact information of people who could possibly turn into your clients.
(1) Productize your services
Offer differentiated product packages for the services you sell, but remember to all have them revolve around what you are best at. In her book, Badass Your Brand, Pia Silva advocates for a lead product to give people a taste of working with you. This should cost about 10% of your larger bullseye product.
Your bullseye product should have an upsell and a downsell to attract variations of buyers within your niche market. In your upsell, you leverage additional skills that you have that you know that will make an impact on your clients’ outcomes.
With this type of model, clients get an initial experience working with you with a smaller product, and that allows you to upsell them to your larger product. I use the strategy myself. You can check out the model on my How It Works page.
