How To Set Up Your Homepage To Get More Clients

As you build out your website, don’t lose focus on the role that your homepage plays in enticing visitors to explore the rest of your site (just like a trail of crumbs that could lead someone to where you’re eating your favorite snack).

Your homepage is so crucial, because it’s the first impression that most visitors get to your site.

You want to be able to capture their attention to explore further by positioning your homepage as a trail of crumbs that will lead your visitors to check out more pages.

Below I give you a checklist for what to include in your homepage and an explanation for why each element is important.

(1) Your site menu should be descriptive and succinct

The site menu is one of the strongest elements of your entire site and is how people will be able to get to where they want to go. Think of your site menu as an outline.

The larger and more important points can act as buckets that contain drop-down menus to more granular content. Here keep in mind that less is more.

Your site menu should work to get people to click on items. You don’t want to overwhelm them or distract them.