How To Successfully Create Your Personal Brand

As a small business owner, there are so many benefits to having your own personal brand. In a previous post, I wrote about: (1) getting easier access to deals, (2) having an edge in negotiations, (3) promoting your business in publications, (4) setting your business apart from the competition, (5) positively influencing the perception of your product, (6) enjoying long-term success for both your professional life and your small business.

If you agree with these benefits to having a personal brand, and want to know more about how to establish a successful personal brand, this post is for you.

The following paragraphs will address steps to take to groom your online presence to successfully create your own personal brand so that you can establish yourself as an authority, help your business, and grow your own career.

(1) Leverage Your Personality

As a business person, you likely know what your own strengths and weaknesses are. You would not be able to stay in business if you didn’t know who to support you in the areas where you are weak and when to lead when by leveraging the areas that you are strong in. You can use this knowledge to form your personal brand. Capitalize on what you are good at. You may also be able to leverage something unique about your style of…