How To Use Instagram To Throttle Your Brand Engagement

With Instagram’s visual focus and search-ability, its a natural platform to market a brand with a strong visual component.

The key lies in getting the right type of followers who will maximize your account for increased engagement and conversion rates. This article dives into seven successful strategies to drive more traffic to your site and convince more people about your brand.

1. Follow, Like, Comment

Follow, like, comment. Follow, like, comment. Follow, like, comment. The more interest that you show in other peoples’ accounts, the more likely they are to do the same for your account. In this Shopify article on how to get more followers, Richard Lazazzera described how he followed his brand’s competitors followers by 100 at a time, then commented on and liked at least one of their photos.

The response was as follows:

• 14 % of time time that he followed, they followed back.
• 22% of the time that he followed and liked, they followed back.
• 34% of the time that he followed, liked, and commented, they followed back.

2. Post To Another Account

The above-mentioned rinse and repeat process can be effective, but it is also…