How To Use SEO So You Can Connect With Real People
People are much more likely to click on organic search results than they are to click on the paid ads at the top of the search results page. This is what makes search engine optimization (SEO) so important for your website.
This article discusses two strategies for SEO best practices: (1) thinking like your customers, and (2) tools for writing better SEO.
Think like your customers
Neil Patel’s article on the psychology of SEO focuses on getting to know who your customers are. If you can start thinking like them, you will understand how they will search for your product.
This helps in two ways:
- You will start to see trends in customer profiles and will be able to customize their experience based on their profile.
- You will understand the search terms that they will use to search for your product.
This is crucial, because Google’s search engine is now semantically driven. It looks for themes of search terms and predicts the intent of who is searching.
This means that you need to use long-tail keywords.
Instead of searching for photography equipment in Dallas you may ask “Okay Google” for Where can I find photography equipment near me. This…
