Preparing For Your StoryFind Interview

The marketing that you’re doing isn’t working. You know that you need to do something different to reach your target market.

But you don’t know what to do.

This is exactly the type of situation that I like to help my clients get out of.

When you sign up for a StoryFind, I’ll dive into several aspects of your business. First I’ll give you a written interview that will take you on an introspective process to give me a rich context to analyze what is possible with your business.

If you sit down and answer all of the StoryFind questions without stopping, the process should take you 90 to 120 minutes. Here’s what I’ll want to know about:

Your Backstory

To know where you came from makes it easier to get where you’re going.

- Quincy Jones

The first thing that I’ll want to do for your business is to flesh out a strong brand so your marketing will have pillars to stand on. To do this I’ll need to know the backstory of your company and of you as the company leader.

To understand the backstory I’ll ask about past successes and happy times. I’ll also ask about past defeats and difficult times.