Simple Tips To Write Subject Lines So People Will Open Your Email
One of my colleagues recently told me that her personal inbox has over 1,000 emails in the inbox. With that many emails, what would make her open one email over another?
The subject line makes an impact despite the limited space it occupies. This post looks at a few strategies to keep in mind when writing subject lines, and gives resources to learn more about this topic.
Keep it concise
Remember that no matter what email platform someone is using, there is always a limited amount of space available for the subject line. This means that you should structure your language in the most economical way that will still have impact for the reader.
You can cut out words that are not descriptive and use language that talks directly to your client. For example, the subject “ This is an article that you will like about email marketing” should be changed to “{First Name}, email marketing that works for your business.”
The two subjects communicate the same idea, but placing the client’s first name and the word “you” in the first 50 characters makes the subject more eye-catching. Synthesizing the purpose of the email gives readers more of a reason to open the email.
