Stand Apart From Competitors

Why You Should Care

Knowing where your business stands in comparison to its competition is an important first step in knowing why anyone should care about your business, let alone sign up to work with you.

When you know what the competition is, you can start to differentiate your business so you can stand apart, be more memorable, and more easily communicate with your ideal client.

What You Should Do

To help you get started with a competitive analysis, I have created a spreadsheet that you can fill in. As you do so, keep in mind that there are four main ways that you can memorably stand apart from your competition:

Finding Your Competition

You may know of people in your own professional network who are your direct competitors. Put all of these businesses on your spreadsheet. But don’t stop there. Make note of the competitors you don’t know by using the following strategies.

Get Googling

First, head over to Google. If you use Chrome, click on the three dots in the upper left hand corner, then click on “New Incognito Window”. This way you will be searching without your own cookies and customizations influencing your search.