Storytelling To Capture Your Clients’ Hearts And Minds

Think of the books that you’ve read in the past year. Then think of the books that you remember.

Now, think of the podcasts that you listen to. And think of the podcasts that you keep going back to.

Think of all the information that you have access to with blogs, podcasts, Youtube, and all of your social accounts.

What I bet keeps your attention and what you remember the best are the stories that are told.

Ann Handley, of Marketing Profs, put it well,

“Good content isn’t about good storytelling. It’s about telling a true story well.”

In order to keep your brand top of mind with your potential clients, you need to craft your content in the form of a story.

This post looks at how to tell a story for your brand, how to get people to pay attention, and how to get this strategy working for your business.

Remember The Parts of A Story?

I’m sure you studied the parts of a story in middle school: Introduction, problem, climax, resolution, conclusion.

We see stories all around us. The story of Elsa. The story of Jon Snow. The history of the United States (yes, that too is a story). For an illustration of how…