Using Your Backstory for Branding
Apr 15, 2021
As I’ve gone deeper into how I can authentically connect with my own ideal clients, I learned that my own sense of empathy is my greatest asset. That’s why when I met Wesleyne Greer, who uses empathy to coach sales people, I was excited to talk about our common skills.
She interviewed me for her podcast, Snack Sized Sales, and we talked about both how to use your own backstory as a branding tool and how to use legit identity psychology in your content marketing. Wesleyne was really easy to talk to, and I think the result is a series of actionable steps anyone can take for their own business.
Originally published at https://backstoryfirst.com on April 15, 2021.
