What 61 Experts Say About Storytelling Branding

Do you remember back when you were a kid and your parents would read stories to you? In my house, that was such a treasured time to spend with my parents and grandparents. Our family still puts a premium on storytime for the kids and stories that my mom’s cousins pass down of generations past.

In marketing, the term storytelling has (thankfully) been quite popular for the past several years. I first caught onto what story in marketing was after reading All Marketers Tell Stories by Seth Godin (formerly All Marketers Are Liars). I remember finishing this book on a flight to visit a friend in Florida. And the whole next day, instead of immersing my imagination in a beautiful sunset, I kept thinking of how storytelling branding merged together all that I found valuable.

Though, in recent years, I’ve talked to enough business owners about the subject that I thought that there could be so much more than what people commonly talked about. Plugging into my own historic connection to storytelling, I went on a quest to find who was writing about storytelling branding and what they were saying.

Below are what 61 experts say about storytelling branding and marketing. I give you one salient quote, who wrote it, and where they wrote it. I link to a lot of blog posts, I reference a few books, and I even refer to one person’s…