What content should a small business put in email marketing?
When you hear the phrase email marketing, do you run for the hills?
In a time when email can spin out of control as companies are automatically enrolling you in their lists and promoting their messages with paid advertising, email marketing for your small business may be the last thing you want to do.
I confess that this was me for the longest time.
But a few years ago, I got super excited about setting up an automated series of welcoming emails.
This took the stress out of continuously scheduling new content for new subscribers and still gave them the warm welcome that they were hoping for.
Though, I was still left with a gap of what content to send so that I could regularly.
Below looks at what regularly occurring content I found works for ongoing email marketing.
Celebrate Special Occasions
People are more more likely to be in high spirits during holidays and special occasions. In turn, they are more likely to be receptive to email content that plugs into these warm feelings.
Think of the special occasions that relate to your industry, and then think of how you can recognize that occasion. The obvious examples are…