What You Don’t Know About Branding Is Hurting Your Business

Starting a new business is exciting and filled with so many possibilities. If you’re like me, what you think about first are your website, your logo, your fonts, and your brand colors.

Some branding strategists talk about font, colors, and design so much that you may think that’s all branding is. But when you invest all your branding equity in a design, you may wonder why you don’t have more people calling to work with you.

In this article, I’ll unpack what you may not know about branding, and what may be hurting you as a result. This way you’ll be closer to building a brand that will support your business and get more people excited to work with you.

Your Brand Isn’t Your Font And Colors

When I first started getting serious about starting my own business, I wanted to make sure that I set up my content to get the most visitors possible. I looked for quick branding advice and I noticed that most branding strategists doubled as graphic designers.

They gave a lot of advice on fonts and colors. Their blogs went into detail on what different fonts communicated. What is the easiest to read. What fonts are most popular with different demographics.