Where Microbusinesses Go Wrong With Blogging

One of my proudest moments ever when I was a kid was in 3rd grade when I wrote, bound, and published my own book. I don’t claim that I was a young Charlotte Brontë. And I’ll admit that I wasn’t a terribly gifted 8-year-old (though my mom disagrees).

The fact that this is one of my proudest early memories signals how much I value writing.

In my work these days, I look at a company’s blog, or lack of a blog, to predict possible pain points they will come to me with.

In this blog post, I’ll address the signs of blogging trouble that I look for before I talk to a microbusiness leader. The goal of this post will be so you’ll be able to identify areas of improvement for your own blog. I’ll finish up this post by giving you a few tips for having a blog that will help your business.

Not Having A Blog

I seriously scratch my head when I see a microbusiness that doesn’t have a blog at all. This is a missed opportunity to showcase your authority on your area of expertise. This also is a missed opportunity to rank in SEO for much of anything.

I’ve never met a business owner that doesn’t have some kind of system for sharing helpful content around their business. Some spend a lot of time networking and share helpful content in conversations and…