Why A Blog Is The Best Investment You’ll Make In Your Business

Stop gardening on rented property.

There. I said it.

You may be thinking that I’m not talking to you. That you’re a proud home owner.

Oh, but I am confident that I am talking to you. A lot of business owners I talk to spend a large portion of their time on LinkedIn posting, commenting, and connecting. Or they spend half of their time networking.

But when when they do this, they are not only gardening on rented property. They are also investing in one portfolio.

All of this screams of risk.

If you depend on someone else’s platform to broadcast your voice, you are relying on a platform where you do not have a say in the decision making.

A classic example is how Facebook used to promote business pages. They seemingly overnight they changed the algorithm to prioritize groups.

I know some people who had invested heavily in their organic Facebook reach. As a result they lost over 60 percent of their business when this change was put in place.

The safer strategy.

You may have guessed already.