Why Your Marketing Isn’t Working

So often the things that seem the easiest to do are the hardest to do well. I learned this when I first started digging into social media marketing. The content that we created and shared with my company’s Facebook group was aligned with the company message. But nothing went viral.

I knew that I needed to leverage a few different channels in my marketing strategy. So I paired the Facebook plan with email marketing. What we did here was better than what had been done in the past. But our results weren’t anything you could write a compelling case study on.

If you are wondering why your marketing isn’t working. I’ve wondered that myself. It seems easy enough to create a Facebook group. It’s not that hard to figure out how to use MailChimp. But how do you get people excited about what you’re doing?

Over the years, I’ve learned a few things about making stronger connections with clients. But I’ve made so many mistakes along the way. In this post, I’ll share with you a few things that I did. I see my clients making these mistakes too. If we can help you at all, learn from us. Don’t make the same mistakes that we did.

Mistake #1: You Don’t Know Your Business That Well

You may think you know your business well, but do you really? Do you know what the customer…