Get Recommendations To Grow Trust In Your Small Business

Word of mouth marketing is one of the most effective tactics you can use to grow your small business. And this is even considering all of the online inbound and outbound tactics you may have set up.

This is why online recommendations act as powerful social proof that you should leverage to increase the trust that potential clients have in your business, and improve on your off-page SEO strategy.

Getting recommendations can be relatively easy. But this is dependent on how you set up your online platforms.

This post focuses on what you can do to get more recommendations for your small business.

Facebook Recommendations

If you have a Facebook page for your business, it has become relatively easier to get recommendations.

In addition to serving as social proof for your business, Facebook recommendations show up in search results. Businesses with more recommendations will show up higher in search results.

What use to be termed “reviews” and were a chance for people to write a few sentences about your business are now “recommendations.”

Visitors are asked simply “Do you recommend [insert business name]?” Visitors choose yes or no, and on a second screen, they…