What To Consider When Naming Your Microbusiness

Bryn Bonino
4 min readMar 11, 2020

According to a recent study by Freshbooks, 33% of Americans work for themselves.

This means that more people are facing the challenge of entering the gig economy as a freelancer or branding themselves as a solopreneur.

One of the first questions that any business owner faces is what name to use.

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