My combination of skills of marketing and education are not common, so in my work in education, I was regularly pulled to work on marketing a program. Over the years, I grew to have my own marketing business that first focused on inbound content marketing. That last year of the business, I focused on helping businesses with brand identity that could be filtered to every part of the business.
I started consulting business owners before I’d blogged much. So I used these case studies to show prospective clients who I generally worked with and what I generally did for them.
- Case Study: Using Your Competitive Advantage
- Case Study: Experience Pays Off
- Case Study: Branding For A Brand Strategist
- Case Study: Crafty Problem Solving
- Case Study: Leveraging Your Authority To Pivot
- Case Study: Positioning From Within The Ideal Client’s Head
- Case Study: Rewriting A Brand Story To Be Client-Centric
- Case Study: Strategizing Then Teaching
- Case Study: Doubling as A Consultant And A Coach
- Case Study: Doubling Down on What The Client Wants
I had a feeling that it would take much longer to build my own email list than it would take to get featured in front of someone else’s audience, so I leveraged guest blogging and podcasts interviews so that people would learn that I existed.
- How Guest Blogging and Mindset Help My Business
- Make A Leap as A Research Project
- Know Thyself… and The Rest Will Follow
- Strategies to Price Language Services for Profit
- How to Create A Client Avatar
- Tips for Success with Bridge TEFL
- Business Networking As An INFJ
- How INFJs Can Brand Themselves
- An Interview With The INF Club
- Planning and Strategizing with Process Street
- Landing Page Elements — A ConvertKit Feature
- Top 7 Tips to Market Yourself As A Non-Native Speaker
- Steps to Get Private Clients as A TEFL Teacher
- How I Built A Business Helping Micro-Businesses
- Stories Series on The Becoming Italian Podcast
- Connecting and Collaborating with Buffer
- Community Building for The Nearpod Brand
After working in general inbound marketing for a few years, I matured to see that brand identity is the most important thing. I feel the strongest pull toward storytelling with copy and images to connect emotionally with an audience.
- All You Need to Know on Storytelling Branding
- Using Your Backstory for Branding
- What 61 Experts Say about Storytelling Branding
- Why Your Brand Is Confusing People
- How important is a logo early on for your small business?
- Why You Need A Professional Headshot for Your Solopreneurship
- Creativity And Clarity Resulting From Discovering My Unshakable Brand Story
- How Storytelling Became My Tool of Choice
- What You Don’t Know About Branding Is Hurting Your Business
- What Separates Professional Branding Photos from A Snapshot
- How To Successfully Create Your Personal Brand
- Why Small Business Owners Need A Personal Brand
- Stand Apart From Competitors
- How to Build A Strong Community for Your New Brand
I like content marketing the best of all the ways to bring people to your business. I find that if you can get people to organically follow your business, they will be much stronger fans for longer.
- Why Nobody’s Paying Attention To Your Blog
- Where Microbusinesses Go Wrong With Blogging
- 6 Ways To Generate Never-Ending Blog Post Topics
- The Ultimate Guide to Creating A Marketing Funnel
- Preparing for Your StoryFind Interview
- What It’s Like to Work with Me
- Top Problems Beginning Marketers Have with Content Strategy
- Why A Blog Is The Best Investment You’ll Make In Your Business
- Monetize Your Blog And Generate Income While You Sleep
- Why Your Marketing Isn’t Working
- Storytelling To Capture Your Clients’ Hearts And Minds
- How to Build Readership for Your Blog Even if Your Techphobic
- Use An Online Course to Market Your Brand, And Use These Tools to Get Started
- Avoid Copywriting Pitfalls, And Apply These Tips
- Hacks to Create An Effective Online Course with Free Tools
- 5 Surprisingly Easy Ways to Use Images in Your Content to Wow Your Customers
- How 2 Startups Use Community to Build Their Brands
- 3 Ways to Connect with The Hearts And Minds of Brand Advocates
- 3 Captivating Ways to Increase Your Audience’s Engagement with Content Marketing
- How Content Marketing Is Surprisingly Similar to Education
- Why You Need Community Marketing To Be More Memorable For Your Clients
Every business needs a website these days, but with my own audience, how to create a website that converts is a challenge. In the below posts, I wrote what I found the most helpful in designing a website that gets people to take action.
- What You Should Know to Create A Clarifying Website
- Mistakes You’re Making With Your Website Messaging
- Why Your Website Structure Is Hurting Your Business
- Why I Ditched Wordpress for Squarespace
- Landing Pages Get Your Biz Quick Wins
- How to Set Up Your Homepage to Get More Clients
- Format Your Blog to Maximize Lead Generation
- Easy Ways to Use Direct Response Copywriting To Get Your Audience Taking Action
Search Engine Optimization (SEO)
When you create any digital marketing, it’s worthless unless people can find it. With the below posts I aim to demystify what SEO is to empower you a bit more.
- Get More Visitors with These Off-Page SEO Strategies
- Get Recommendations To Grow Trust In Your Small Business
- Necessary SEO Strategies For Your Small Business
- 5 Steps to International Technical SEO
- How to Know If You’re Ready for International SEO
- 8 Steps To Technical SEO for The Non-Technical Marketer
- An On-Page SEO Checklist for Any Website
- 3 Link Building Strategies To Improve SEO
- How to Use Instagram to Throttle Your Brand Engagement
- How to Use SEO so You Can Connect with Real People
If you have engaging content on your website, it goes so much further if you can get people to sign up for regular updates of some kind. Here, I aim to make email marketing a bit easier to do.
- Mistakes You May Be Making With Email Marketing
- What content should a small business put in email marketing?
- Simple Tips To Write Subject Lines So People Will Open Your Email
- Getting Scrappy To Collect Qualified Leads
- How To Get More Leads If You’re A Service Business
- How to Bedazzle Your Subscribers with This Newsletter Strategy
You may not be able to prove direct causation between social media and purchases, but you can often see a correlation. For this reason, social media is an important aspect of romancing your prospective clients.
- Sequence Your Images on Your Site and Social Media
- Authentically Connecting with Humanity in Facebook Group
- Why See Social Media as Education around Your Small Business
- 5 Tips for Blogging and Social Media
- 5 Tips for Beginning Social Media
- Use Social Media to Create A Professional Learning Network
- You Should Always Test Your Copy, So Use This Strategy
- 4 Simple Ways to A/B Test Your Social Marketing Message
- 4 Positive Indicators for Social Media Marketing
- A 3-Step Formula for Connecting with Your Audience on Social Media
- Surprisingly Simple Ideas to Connect with The Right People on Twitter
- How to Use Facebook Ads to Personalize Your Message Delivery
Along the way, I’ve learned a few general things about running a microbusiness. Here I wrote a few posts on what I’ve found useful.
- How to Know if You’re Ready for A Business Coach
- What To Consider When Naming Your Microbusiness
- Don’t Go It Alone, Get Help from The Best
- Networking Events Suck, Do This Instead
- How to Define Your Unique Selling Point
- Don’t Be Confused by G Suite, Read These Tips
- Tips To Connect at Conferences for Any Energy Level
- Favorite 13 Tech Tools For Inbound Marketing
- Top (Unfortunate) Mistakes Micro-Businesses Make with Sales and Marketing
I knew that when working as an independent consultant, people would hire me when they felt comfortable with me as a person. So I wrote a few blog posts that told more about me than the work that I do.
- How to Reverse Engineer Your Hopes And Dreams
- You Can’t Beat Us, We’re Stronger Together
- What do we do now?
- Do you have a backstory that influences how you are today?
- What do you take away from the tough times you’ve experienced?
- Born for This
- Reviews For My Marketing Skills
- *Lessons From My Italian Citizenship Appointment (This is unquestionably the most popular post I’ve written — ever.)
- Find Your Courage by Digging into Your Past
- Listen to The Stories and Find Your Muse
- Why I Do What I Do
- Why I Want to Be Italian